Wishlist Tool Kit

Tools to Help You Increase Donations Quickly and Easily


Before you start your Wishlist campaign and outreach to get supporters, give your request some thought and consideration. For example:

  • Including your Wishlist in your normal fundraising efforts is a good idea. The Wishlist should mix in with the rest of your fundraising activities, even though you aren’t asking for monetary donations. You should promote the Wishlist just like any other campaign. Include it on your website, in your newsletters, and in other marketing materials.
  • Provide your supporters with a variety of items to choose from your list, and be sure to limit your list to items that are in high demand at your organization. It’s tough to get people excited about buying office supplies. Contributors are more likely to support your cause when they know their donations are benefiting people you’re helping, whether it’s animals, children, or cancer patients.

Storytelling is key!

Make your gratitude known. In general, express your gratitude to everyone who has contributed to your cause whether current or in the past. You may not always know who is donating, therefore let the community know how their gifts and donations have benefited your organizations’ purpose and mission.

Below you will find additional tips to consider when promoting your Wishlist.